Children are the future of our nation and therefore it is important for us to ensure that they lead an active lifestyle for a healthier Pakistan. Keeping in view the need, Novo Nordisk Pakistan and South Asian Federation of Endocrine Societies (SAFES) took an initiative to promote physical activity in Pakistan and launched the pilot project of a campaign called “Run For A Healthy Life” (RFHL).
Under this campaign, endorsed by Ministry of National Health Services Regulation and Coordination, we have enrolled 300 students from three major schools of Lahore and engaged them in physical activities. Children embraced the campaign by adopting healthy lifestyle, taking inspiration from the campaign Brand Ambassador, Wasim Akram.
The pilot project will close in April 2019; the second phase will commence in the later part of 2019 with more schools onboard.
We hope to bring the change towards a healthier way of living in Pakistan.